Terms of Use

Wellnourish Group Limited (DBA Bloume)

Effective Date: 3 June 2026

1. Introduction

These Terms of Use (the "Terms" or this "Agreement") are a legally binding contract between you and Wellnourish Group Limited, trading as Bloume ("Bloume", "we", "us", or "our"). They govern your access to and use of our website at bloume.com (the "Website"), our mobile application (the "App"), and any related products, content, and services we provide (together, the "Services").

By creating an account, downloading the App, or otherwise accessing or using the Services, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy at bloume.com/privacy. If you do not agree to these Terms, you must not use the Services.

PLEASE READ THESE TERMS CAREFULLY BEFORE USING THE SERVICES. THEY CONTAIN IMPORTANT INFORMATION ABOUT YOUR LEGAL RIGHTS, INCLUDING LIMITATIONS ON LIABILITY, MEDICAL DISCLAIMERS, AND HOW TO CANCEL YOUR SUBSCRIPTION.

2. About Us

Wellnourish Group Limited is a company registered in England and Wales (company number 16815720), with its registered office at Larch House, Parklands Business Park, Denmead, Hampshire, United Kingdom, PO7 6XP. You can contact us at support@bloume.com.

3. Eligibility and Account Registration

To use the Services, you must be at least 16 years old. By using the Services, you confirm that you meet this minimum age requirement and that you have the legal capacity to enter into this Agreement.

To access certain features of the Services, you may need to create an account. When you create an account, you agree to:

• Provide accurate, current, and complete information.
• Keep your account information up to date.
• Keep your password secure and not share it with anyone else.
• Notify us immediately at support@bloume.com if you believe your account has been compromised.

You are responsible for all activity that occurs under your account. We may refuse, suspend, or terminate accounts at our discretion, including where we believe you have breached these Terms.

4. The Services Are Not a Medical Service

BLOUME IS A WELLNESS AND LIFESTYLE PLATFORM. IT IS NOT A MEDICAL DEVICE OR A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. NOTHING WITHIN THE SERVICES IS INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY MEDICAL CONDITION.

Always consult a qualified healthcare professional before making decisions about your health, including changes to your diet, exercise, supplements, or medication. Never disregard or delay seeking professional medical advice because of something you have read or seen within the Services.

IF YOU BELIEVE YOU ARE EXPERIENCING A MEDICAL EMERGENCY, CONTACT YOUR LOCAL EMERGENCY SERVICES IMMEDIATELY.

We make no warranty as to the accuracy, completeness, or suitability of any information, recommendation, or insight provided through the Services for your specific circumstances. You use the Services and rely on any information provided through them at your own risk.

5. Subscriptions, Billing, Cancellation and Refunds

5.1 Subscriptions

Some features of the Services are available only through a paid subscription. We will tell you the price, billing frequency, and any free trial terms before you purchase. Subscriptions continue automatically until you cancel them. By starting a subscription, you authorise us (or the relevant app store, where applicable) to charge the applicable fees to your chosen payment method on a recurring basis.

We may change the features included in a subscription from time to time as we improve the Services.

5.2 Free Trials

We may offer a free trial period or introductory offer for some subscriptions. Unless you cancel before the trial or introductory period ends, your subscription will automatically convert to a paid subscription at the standard recurring price. Please review the trial terms carefully before signing up.

5.3 Price Changes

We may change subscription prices from time to time. Where this happens, we will give you advance notice and the change will take effect at your next renewal. By continuing to use the Services after a price change takes effect, you accept the new price. If you do not accept it, you may cancel your subscription before the change takes effect, as described below.

5.4 Where You Purchased Matters

Your billing and cancellation experience depends on where you purchased your subscription. The two routes are direct purchase through bloume.com ("Direct Purchase") and purchase through an app store such as the Apple App Store or Google Play Store ("App Store Purchase").

5.5 Direct Purchases (bloume.com)

If you purchased your subscription directly through bloume.com, the following applies:

• Billing: your payment is processed by our payment processor on our behalf, using the payment method you provided at checkout. Renewals are processed automatically at the start of each new billing period.
• Cancellation: you can cancel your subscription at any time by logging into your account at bloume.com, going to Manage Subscription, and following the steps to cancel. If you cancel, you will continue to have access to your subscription until the end of the current billing period, and you will not be charged again. You can also cancel by emailing support@bloume.com from the email address associated with your account.
• Refunds: we offer the following refund windows for Direct Purchases:
• Monthly subscriptions: you may request a refund within 14 days of the initial purchase or any renewal charge.
• Annual subscriptions: you may request a refund within 30 days of the initial purchase or any renewal charge.

To request a refund, email support@bloume.com from the email address associated with your account, with the subject "Refund Request". Refund requests outside these windows will be considered on a case-by-case basis at our discretion. Refunds will be made to the original payment method, in the original currency. Statutory rights, including any consumer rights you may have under UK or EU law, are unaffected by this policy.

5.6 App Store Purchases (Apple App Store, Google Play Store)

If you purchased your subscription through the Apple App Store or Google Play Store, the following applies:

• Your billing relationship for that subscription is directly with Apple or Google, not with Bloume.
• Cancellation, refund, and billing queries for those subscriptions must be made directly to Apple or Google in accordance with their terms and policies.
• Bloume does not process, manage, or issue cancellations or refunds for App Store Purchases.
• To manage or cancel an App Store Purchase: on iOS, go to Settings, tap your name, then Subscriptions; on Android, open the Google Play Store, tap your profile icon, then Payments and Subscriptions, then Subscriptions.

Where these Terms conflict with the App Store's or Play Store's own terms regarding purchase, billing, cancellation, or refunds, those terms will govern.

5.7 Deleting the App Does Not Cancel Your Subscription

DELETING THE BLOUME APP FROM YOUR DEVICE DOES NOT CANCEL YOUR SUBSCRIPTION. EVEN IF THE APP IS REMOVED FROM YOUR DEVICE, YOU WILL CONTINUE TO BE CHARGED. TO STOP BEING CHARGED, YOU MUST CANCEL YOUR SUBSCRIPTION SEPARATELY USING THE METHOD DESCRIBED ABOVE FOR WHERE YOU PURCHASED IT.

6. Bloume Believer Program

The Bloume Believer Program (the "Program") is an optional initiative that allows eligible users to receive complimentary extensions to their App Store or Google Play Store subscription trial in exchange for sharing content about Bloume on social media. Participation in the Program is voluntary and does not affect your ability to use the Services.

6.1 How the Program Works

To participate, you must hold an active App Store Purchase or Google Play Store Purchase with an eligible free trial or subscription. You may then post content about Bloume on your social media account (such as Instagram, TikTok, or other platforms we recognise from time to time) and tag the official Bloume social handle (currently @bloumeapp) in that post.

Tagging the official Bloume handle is essential. We rely on the tag to identify your post and link it to your account. If your post does not include the official tag, we will not be able to identify it and you will not qualify for an extension.

Where your post meets our Program requirements, we will, in our discretion and using best efforts, apply a complimentary trial extension to your App Store or Google Play Store subscription, subject to the limits set out in section 6.4.

6.2 Your Content and Disclosure Requirements

If you participate in the Program, you agree:

• To follow our brand guidelines for the Program, which we will share with you and may update from time to time.
• To clearly disclose that your post is in connection with the Program, using the disclosure required by the platform you are posting on and by applicable advertising rules. In the UK this means using #Ad, #Gifted, or equivalent ASA-compliant wording. In the US this means following the FTC Endorsement Guides.
• Not to include personal information about yourself or others in your post that you would not want to be public. You are responsible for the content you share, and we are not liable for any consequences arising from information you choose to disclose.
• That you own the rights to the content you post, or that you have the necessary permissions from anyone featured in it, including any other people, locations, or copyrighted material shown.
• Not to post any content that is misleading, defamatory, infringing, obscene, harassing, or otherwise unlawful, or that could bring Bloume into disrepute.

By tagging us in a post as part of the Program, you grant Bloume a worldwide, royalty-free, non-exclusive licence to view, reference, and (where reasonable) repost or share your content on Bloume's own social media channels and marketing materials, with credit to your handle. You can withdraw this licence for future use of your content by emailing support@bloume.com, but we are not required to remove content that has already been published.

6.3 Eligibility and Our Discretion

Eligibility for the Program and for trial extensions is at our sole discretion. We may decline to apply an extension, including (but not limited to) where we believe:

• The post does not meet our brand guidelines or disclosure requirements.
• The post is fake, misleading, or part of an attempt to game the Program.
• The Program is being misused.
• The user has already received the maximum number of extensions permitted (see section 6.4).

We are not required to give a reason for declining an extension request, but where possible we will tell you what would be needed to qualify next time. Decisions to decline are final.

6.4 Limits on Extensions

Trial extensions under the Program are subject to the following limits, in line with the App Store and Play Store rules that apply to promotional offers:

• A user may receive up to two (2) trial extensions in any 12-month period.
• The total complimentary service granted under the Program will not exceed sixty-seven (67) days in any 12-month period.
• Extensions are delivered through the App Store or Play Store using their native promotional offer mechanics, and may require you to redeem an offer code or accept an in-app prompt.

If you reach either of these limits, you will not be eligible for further extensions until the limits reset.

6.5 What Happens After Your Complimentary Period Ends

If you do not receive a further extension when your current complimentary period ends, your App Store or Play Store subscription will continue under its normal terms. If auto-renewal is enabled on your App Store or Play Store account, your next subscription period will be charged to the payment method on file with Apple or Google.

You can cancel your subscription at any time before that charge using the App Store or Play Store cancellation method described in section 5.6. Bloume does not process, manage, or issue refunds for App Store or Play Store charges; these are handled by Apple or Google in accordance with their terms.

6.6 Changes to the Program

We may change, suspend, or end the Program at any time, including changing the eligibility criteria, extension limits, or required disclosures. Where the change is material, we will give reasonable notice through our Website or in-App. Participation in the Program does not create any contractual right to receive an extension.

7. Permitted Use of the Services

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use the Services for your own personal, non-commercial purposes, subject to these Terms.

You agree not to:

• Use the Services in any way that breaches applicable laws or regulations.
• Copy, modify, distribute, sell, resell, lease, license, sublicense, reverse engineer, or create derivative works from the Services or any part of them.
• Use any automated means (such as bots, scrapers, or crawlers) to access or collect data from the Services.
• Attempt to gain unauthorised access to the Services or any of our systems.
• Use the Services to transmit any harmful or malicious code, harass other users, infringe anyone else's rights, or impersonate any person.
• Use the Services to compile data for any competing product or service.

If you breach these rules, we may suspend or terminate your access to the Services without notice and at our sole discretion.

8. Intellectual Property

All content within the Services, including text, graphics, logos, images, audio, video, software, and other materials (the "Bloume Content"), is owned by Wellnourish Group Limited or our licensors and is protected by copyright, trademark, and other intellectual property laws. Other than as expressly permitted by these Terms, you may not use the Bloume Content without our prior written permission.

"Bloume" and our logos are trademarks of Wellnourish Group Limited. You may not use these trademarks without our prior written permission, except as expressly allowed under section 6 for participants in the Believer Program.

9. Your Content

If you input, upload, or otherwise submit content through the Services ("User Content"), you retain ownership of that content. By submitting User Content, you grant us a worldwide, royalty-free, non-exclusive licence to use, store, copy, display, and process that User Content as necessary to provide the Services to you and to operate and improve the Services.

You are responsible for your User Content and for ensuring you have the right to submit it. You agree not to submit any content that is unlawful, infringing, defamatory, abusive, or otherwise objectionable.

10. Privacy

Our Privacy Policy, available at bloume.com/privacy, explains how we collect, use, and protect your personal data. By using the Services, you agree to our handling of your information as described in the Privacy Policy.

11. Third-Party Services

The Services may contain links to, or integrations with, third-party websites, apps, or services that we do not control or operate. We are not responsible for the content, policies, or practices of those third parties. Your use of any third-party service is at your own risk and subject to that third party's own terms and policies.

12. No Warranty

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, TO THE FULLEST EXTENT PERMITTED BY LAW. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM HARMFUL COMPONENTS. WE MAKE NO WARRANTY AS TO THE ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY CONTENT, RECOMMENDATION, OR INSIGHT PROVIDED THROUGH THE SERVICES.

Nothing in these Terms excludes or limits any warranty or right you have under applicable law that cannot lawfully be excluded or limited.

13. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, WELLNOURISH GROUP LIMITED AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF DATA, OR LOSS OF USE, ARISING OUT OF OR RELATING TO YOUR USE OF (OR INABILITY TO USE) THE SERVICES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU HAVE PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED POUNDS STERLING (GBP £100).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.

14. Indemnity

You agree to indemnify and hold harmless Wellnourish Group Limited and its officers, directors, employees, agents, affiliates, and licensors from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or relating to your breach of these Terms, your misuse of the Services, or your violation of any law or third-party rights.

15. Suspension and Termination

You may stop using the Services at any time and cancel your subscription as described in section 5. We may suspend or terminate your access to the Services at any time, with or without notice, if we believe you have breached these Terms, if we are required to do so by law, or if we decide to discontinue the Services or any part of them.

On termination, the provisions of these Terms that by their nature should survive will survive, including the provisions on intellectual property, user content, warranty disclaimer, limitation of liability, indemnity, and governing law.

16. Changes to the Services and These Terms

We may change, suspend, or discontinue any part of the Services at any time, including features, content, and pricing. Where the change is material, we will give you reasonable notice.

We may also update these Terms from time to time, for example to reflect changes in the law, in our Services, or in how we operate. The most current version of these Terms will always be available at bloume.com/terms, and the "Effective Date" at the top of these Terms tells you when they were last updated. It is your responsibility to check these Terms periodically for any updates.

Where we make material changes, we will give you notice by email (to the address associated with your account), by in-App notice, or by a prominent notice on the Website, and the updated Terms will take effect on the date stated in that notice. By continuing to use the Services after the updated Terms take effect, you accept them. If you do not accept the updated Terms, you must stop using the Services and may cancel your subscription as described in section 5.

17. Governing Law, Jurisdiction, and International Users

17.1 Governing Law

These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter are governed by, and interpreted in accordance with, the laws of England and Wales. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

17.2 Jurisdiction

Subject to section 17.3, the courts of England and Wales have exclusive jurisdiction to resolve any dispute or claim arising out of or in connection with these Terms.

17.3 Users Outside the United Kingdom

Bloume is available globally. If you live outside the United Kingdom, the following also applies:

• Mandatory consumer protections: if you are a consumer and the country where you live has laws that give you mandatory consumer protection rights, those protections apply to you regardless of these Terms. Nothing in these Terms removes or limits any rights you have under those laws.
• Local courts: if mandatory consumer law in your country of residence gives you the right to bring a claim in your local courts, you may do so. Bloume submits to the non-exclusive jurisdiction of those courts in such cases, in addition to the courts of England and Wales.
• Local governing law: where mandatory provisions of consumer law in your country of residence apply to these Terms, those provisions take precedence over the choice of English and Welsh law in section 17.1 to the extent of any conflict.
• Alternative dispute resolution: consumers in the European Union may, in addition to or instead of going to court, raise disputes through the EU Commission's Online Dispute Resolution Platform at ec.europa.eu/consumers/odr.

Where you bring a claim against Bloume, you agree to give us a reasonable opportunity to resolve the issue informally first, by emailing support@bloume.com with details of your concern.

18. General Provisions

• Entire agreement: these Terms (together with the Privacy Policy and any other policies referenced in them) make up the entire agreement between you and Bloume regarding the Services.
• Severability: if any part of these Terms is found to be unenforceable, the rest of the Terms will remain in full force and effect.
• No waiver: our failure to enforce any provision of these Terms is not a waiver of our right to do so later.
• Assignment: you may not transfer your rights or obligations under these Terms without our consent. We may transfer ours to any successor or affiliate.
• Notices: we may send notices to you by email, in-App, or through the Website. You should send notices to us at support@bloume.com.

19. Contact Us

If you have any questions, complaints, or comments about these Terms or the Services, please contact us at:

Wellnourish Group Limited (DBA Bloume)

Email: support@bloume.com

Postal address: Larch House, Parklands Business Park, Denmead, Hampshire, United Kingdom, PO7 6XP