# Bloume

> Bloume is a clinician-led digital health platform specializing in the female hormonal lifecycle. We provide evidence-based guidance for every transition from the first cycle to postmenopause.

Bloume is a wellness app for women, built around the idea that women's bodies are cyclical and
changeable, and that real insight comes from personal experience rather than a fixed daily target.
Guidance adapts to each woman's life stage — from menstruation to menopause — and to how she feels
each day, through Aiya, Bloume's in-app wellness companion. The goal is awareness and confidence,
not optimisation against a baseline. Bloume's medical, nutritional and movement guidance is
reviewed and signed off by healthcare and wellness professionals.

## Download

Bloume is a free download on both the App Store and Google Play — any subscription is sold inside
the app rather than at install.

- [Download on the App Store](https://apps.apple.com/app/id6757311789): Free download for iOS (iPhone and iPad).
- [Get it on Google Play](https://play.google.com/store/apps/details?id=com.wellnourish.android.bloume): Free download for Android.

## Product

- **Meet Aiya** — Aiya is Bloume's in-app companion. Share how you're feeling in your own words and
  she builds a personal picture over time, rather than requiring rigid data entry.
- **Life-stage Intelligent** — From menstruation to menopause, a woman's needs are always shifting.
  Bloume adapts its guidance to reflect where she is right now, rather than applying one guidance
  model to every life stage.
- **Backed By Professionals** — Bloume's medical, nutritional and movement guidance is reviewed and
  signed off by healthcare and wellness professionals.
- **No wearable required** — Bloume works as a standalone app; a wearable is optional and adds
  richer data to the experience rather than being a prerequisite.
- **No forced food logging** — Bloume works with whatever a user chooses to log. More logging means
  more personalised insight, but there is no requirement to track every item eaten.

## How Bloume Compares

Bloume's own stated comparison against generic wellness apps:

| | Bloume | Generic Wellness Apps |
|---|---|---|
| Nutritional Guidance | Adjusts daily based on personal data | Static daily calorie target |
| Engagement & Encouragement | Messaging adapts to life stage | Same tone for everyone |
| Personalisation | Factors in real-life context | Ignores sleep, stress and cycle |
| Goals & Achievements | Acknowledges challenges, celebrates wins | Punishes "bad" days |

## Frequently Asked Questions

**What makes Bloume different from other wellness apps?**
Most wellness apps set a fixed target and measure you against it every day. Bloume is built around
a different understanding: that women's bodies are cyclical and changeable, and that real insight
comes from your personal experience, not unrealistic baselines. Through Aiya, Bloume's in-app
wellness companion, guidance adapts to how you feel each day. The goal is awareness and confidence,
not optimisation.

**Do I have to track every single thing I eat?**
No. Bloume works with whatever you choose to log. The more you share, the more personalised your
insights become, but there's no pressure to keep up. Bloume is designed to work with your ebbs and
flows, not despite them.

**Do I need a wearable to use Bloume?**
No wearable needed. Bloume works as a standalone app. Through Aiya, you can build personalised
insights without one. If you already use a wearable, it can add richer data to your experience, but
it's entirely optional.

**Can I track my weight, exercise and sleep?**
You can log activity and sleep manually through Aiya, or sync your wearable data to Bloume. The
focus is on helping you understand patterns and what works for you, not measuring output or hitting
unrealistic targets.

**How can Bloume help me reach my goals?**
Bloume supports body literacy through personalised insights, including what affects your energy, how
your hormones and life circumstances influence your mood and appetite, and why movement can feel
different day-to-day. Bloume doesn't tell you what to do; it builds the foundation for decisions
that are genuinely yours.

## Company

Bloume is a product of Wellnourish Group Ltd (company number 16815720), registered at Larch House,
Parklands Business Park, Hampshire, UK, PO7 6XP.

## Links

- [Website](https://www.bloume.com/)
- [Blog](https://blog.bloume.com): Articles on cycle health, pregnancy, postpartum, perimenopause and menopause.
- [Privacy Policy](https://legal.bloume.com/privacy)
- [Terms of Service](https://legal.bloume.com/terms)
- [Cookie Policy](https://legal.bloume.com/cookie-policy)
- [Facebook](https://www.facebook.com/profile.php?id=61590438629764)
- [Instagram](https://www.instagram.com/bloumeapp)
- [TikTok](https://www.tiktok.com/@bloumeapp)